Years of OEM experience have made trading companies very familiar with foreign markets, and they have a good understanding of the sales needs of foreign customers, especially European and American countries. With the vigorous development of domestic and foreign e-commerce markets, trading companies have also expanded their business online. The understanding of foreign markets and the familiarity with the supply chain side make it relatively easy for trading companies to enter this market and achieve some good results.
Well-developed online platforms include domestic Taobao, JD.com, Pinduoduo, Tiktok, etc., and foreign ones such as AliExpress, Amazon, eBay, Lazada, and Shopee.
Compared with offline brand product lines, online brands will have shorter product lines and focus more on creating explosive products. In terms of marketing, more emphasis is placed on the introduction of product selling points and features, as well as the investment in advertising on the platform, which is relatively easy to be achieved.